I don’t go downtown anymore, so I don’t even know what’s there. What are some of your favorite bars and restaurants around town? Helsinki is a bit smaller, though, and the traffic isn’t as bad. It’s close by and you go to a restaurant and sit by the water somewhere. They’re easy to walk from place A to place B, and it won’t take you forever or you don’t have to drive a car. Coming here, it was easy it felt like a very European city. How would you compare Helsinki (the Finnish capital) and Boston? In Finland it’s not as socially acceptable to go out and. Here it’s also more of a social event you go out and have a couple of cocktails. People tend to have a beer or two here, as far as I’ve noticed. You know what, living in Boston I don’t think there’s a whole lot of difference. What are the biggest differences in drinking culture between the Fins and Americans? That should be our next agenda is to bring the sauna culture to the United States. Is it a popular thing to bring to the sauna? So those both sides, I think, make it very Finnish. But then again the taste is very refreshing so it gives you a taste of summer in Finland, which is sunny and beautiful - no night for a couple of months. Also, the color is like this cold, gray color that reminds you of Finnish winters. The history and what it was made for, the Olympics. And now people finally get a taste of Finland. I’ve been living here over 10 years now every year I talk with my buddies and we’d say, ‘We need to get this over here, people love it.’ Everybody who comes from the States to Finland and tried it, they think it’s awesome. Is it something that you’ve craved while here in Boston? It takes a few people to say, hey, ‘Why not?’ They’re willing to make that journey and take that risk to experience something new. This new generation of drinkers are very aware of what’s going on in the world and they know what’s going on with different countries’ drinking cultures. Why do you suppose it took so long to get to the United States? That’s the go-to way to drink it in Finland. Summertime, especially, when you’re out with your buddies playing golf, out on a boat, wherever, you want something refreshing - it’s Long Drink. If you were going to have a light beer, you’d absolutely have long drink instead. it’s just one of those things that everybody knows.
It’s kind of like Bud Light, Coors Light, one of those beers - you pick one. What would you compare it to here, in terms of its significance?
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